# Community Management ### Rapid Social Media Growth (2016-2017) #### Employer: [[Procreate]] #### Summary Grew Procreate Instagram following from <4000 followers to >100,000 followers in under 12 months purely through community engagement and outreach. Pioneered approaches and strategies for social media growth including the 2016 Procreate Art Prize, and influencer outreach. #### Impact Set the stage for continued exponential growth of the Procreate Instagram account (now over 2.5 million followers), as well as leveraging additional social media platforms. Maintained a strong brand identity through interactions with the community, and shaped the 'voice' used on company social media accounts.